Jay Fortune is the founder of SQWAFFLE. A professional fine artist and published author, he brought together a small team of fellow creatives to build SQWAFFLE as a practical and genuinely fun platform for musicians, photographers, writers, artists, and audio podcasters navigating an age of AI imitation and platforms that take the biggest cut. Built around SQWAFFLE's progressive grid system, rooted in a simple belief: creative work has value, creators should be paid for it and their work shouldn’t mainly bankroll faceless corporations. SQWAFFLE gives creators fun and engaging tools, clear ownership and more control over how their work is used and valued.